• Alexander Chima Onyebuchi
  • Paul Martin Obayi, Dr. Godfrey Okoye University, Enugu
  • Chukwuemeka Miracle ANELE, Mr. Imo State University, Owerri


The campaigns on breast self examination is aimed at preventing cases of cancer of the breast. Media campaigns like “know your melon” help to teach women how to detect early lump in the breast. This study was built on theory of planned behaviour. This study employed the survey design which made use of questionnaires to obtain primary data from respondents. The Australian sample size calculator was used to arrive at a sample size of 383 respondents to be studied. The area studied was female residents of Imo state. Findings from the study revealed that greater numbers of the respondents (96.6%) in Owerri municipal were aware of the Breast Self Examination campaigns. It was also revealed that the knowledge level of 92.2% of the respondents on breast self examination was moderate. Further findings indicated that 91.8% of the respondents think it is appropriate to engage in breast self examination. Findings also revealed that 71% of the respondents practiced breast self examination as a result of the awareness campaigns. The study recommended that the campaigns should be maintained so as to achieve a holistic result. It was also recommended that women should engage in constant breast self examination, so as not to be taken unaware by a cancerous lump.
How to Cite
ONYEBUCHI, Alexander Chima; OBAYI, Paul Martin; ANELE, Chukwuemeka Miracle. MEDIA AWARENESS CAMPAIGNS ON BREAST SELF EXAMINATION (BSE): A KAP ANALYSIS. GOUNI Journal of Management and Social Sciences, [S.l.], v. 6, n. 2, p. 1-15, aug. 2021. ISSN 2550-7265. Available at: <>. Date accessed: 27 oct. 2021.